Privacy Policy
Last updated July 2024
Briggs & Stratton, LLC and its affiliates (“Briggs & Stratton,” “we,” or “us”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.
This Privacy Policy tells you:
Except for the section on California below, this Policy applies to personal information that Briggs & Stratton and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, “Briggs & Stratton”) collect through our websites and applications (“Apps”) (collectively, the “Site”).
The personal information collected through the Site is transferred to a server located in the United States and maintained by Briggs & Stratton. Briggs & Stratton will use your personal information and may transfer your personal information to third parties located in the United States and in third countries for the purposes described in this Privacy Policy. These third countries may have data protection standards that are different from the standards in the country where you reside. By submitting your personal information to this Site and/or affirmatively indicating your consent through that process, you consent to the use, disclosure and transfer of your personal information as described in this Privacy Policy. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and telephone number.
You can find more information on how we use cookies in our Cookie Policy.
2. The Purposes For Which We Use The Information We Collect
We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:
Fulfilling orders and requests for products, services or information
Tracking and confirming online orders
Improving customer service
Marketing and advertising products and services
Conducting research and analysis
Establishing and managing your accounts with us
Communicating about special events, sweepstakes, promotions and surveys
Identifying you on our Site and tailoring messages and offers to you based on your interactions with us online
Facilitating interactions with Briggs & Stratton and others, such as enabling you to email a link to a friend or post a link on Facebook
Continuously evaluating and improving our online user experience
Preventing, discovering and investigating violations of this Privacy Policy or any applicable privacy policy or terms of service or terms of use, and investigating fraud, chargebacks or other matters
Compliance with the law or to protect the rights, property, or safety of Briggs & Stratton, our users, or others, including to maintain network and information security, for fraud prevention, and to report suspected criminal acts
Except as permitted by applicable law, Briggs & Stratton will only use personal information that you provide to us as indicated at the time of disclosure (or was obvious at the time of disclosure), in addition to the purposes described in this Privacy Policy.
Surveys and Contests
From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip/post code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.
Web form is available here.
Call toll free at 1-888-914-9661; then enter PIN #599 157
iii. How We Will Verify Your Request:
The processes that we follow to verify your identity when you make a request to know or a request to delete are described below. The relevant process depends on how and why the request is submitted.
1. Requests Through Your Password-Protected Account:
If you created a password-protected account with us before the date of your request, we will rely on the fact that your request has been submitted through your account as verification of your identity. We will require that you re-authenticate yourself before we disclose your personal information in response to a request to know and before we delete your personal information in response to a request to delete.
You are responsible for protecting the security of your log-in credentials for your account. Please do not share your log-in credentials with anyone. If we suspect fraudulent or malicious activity on or from your account, we will not respond to a request to know or a request to delete until we have been able to confirm, through further verification procedures, that you made the request.
2. Requests Other Than Through A Password-Protected Account:
If you submit a request by any means other than through a password-protected account that you created before the date of your request, the verification process that we follow will depend on the nature of your request as described below:
Requests To Know Categories Of Personal Information: We will match at least two data points that you provide with your request to know, or in response to our request for verification information, against information about you we already have in our records and that we have determined to be reliable for purposes of verifying your identity. Examples of relevant data points include your mobile phone number, your zip code or information about products or services that you have purchased from us.
Requests To Know Specific Pieces Of Personal Information: We will match at least three data points that you provide with your request to know, or in response to our request for verification information, against information that we already have about you in our records and that we have determined to be reliable for purposes of verifying your identity. In addition, we will require you to sign a declaration under penalty of perjury that you are the California consumer whose personal information is the subject of the request.
Requests To Delete Personal Information: Our process for verifying your identity will depend on the sensitivity (as determined by Briggs & Stratton) of the personal information that you ask us to delete. For less sensitive personal information, we will require a match of two data points as described in Point No. 1, above. For more sensitive personal information, we will require a match of three data points and a signed declaration as described in Point No. 2, above.
We have implemented the following additional procedures when verifying the identity of requestors:
If we cannot verify your identity based on the processes described above, we may ask you for additional verification information. If we do so, we will permanently delete the verification information that you provide promptly after we have completed the verification process. We will not use that information for any purpose other than verification.
If we cannot verify your identity to a sufficient level of certainty to respond to your request, we will let you know promptly and explain why we cannot verify your identity.
iv. Authorized Agents
You may designate an authorized agent to exercise your right to know or your right to delete by submitting to us a completed “Authorized Agent Designation” form. You can obtain the designation form by contacting us at privacy@basco.com.
If an authorized agent submits a request to know or a request to delete on your behalf, the authorized agent must submit with the request either (a) a power of attorney that is valid under California law or (b) a document signed by you that authorizes the authorized agent to submit the request on your behalf. In addition, we may ask you to follow the applicable process described above for verifying your identity.
v. Briggs & Stratton’s Non-Discrimination Policy
California consumers have the right not to be subject to discriminatory treatment by Briggs & Stratton for exercising their privacy rights under the California Consumer Privacy Act, and Briggs & Stratton will not discriminate on that basis. However, Briggs & Stratton may charge a California consumer a different price or rate or provide a different level or quality of goods or services if the difference is reasonably related to the value provided to the California consumer by the consumer’s personal information. If Briggs & Stratton does so, it will provide consumers with any legally required notice.
vi. Right To Information About Disclosures Of Personal Information For Direct Marketing Purposes:
California residents who use this Site may request that we provide certain information regarding our disclosure of the user’s personal information to third parties for their direct marketing purposes. You can make such a request by email or by mail to:
Briggs & Stratton, LLC Headquarters
P.O. Box 702
Milwaukee, WI, 53201
Your ‘Do Not Track’ Browser Setting
The Site collects personal information about your online activities over time and across third-party websites or online services. The Site does not permit third parties to collect personal information about your online activities over time and across different sites.
We support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit, including the Site, know that you do not want the sites collecting your personally identifiable information.
For locations outside of the United States, please read the information below.
The personal information collected through the Site is downloaded to a server maintained by Briggs & Stratton. Briggs & Stratton is located at 12301 W. Wirth Street, Wauwatosa, Wisconsin 53222 in the United States. Briggs & Stratton may use your personal information for the purposes described in the section above titled “The Purposes For Which We Use The Personal Information We Collect” and disclose it to third parties as described in the section above titled “How We Share The Information We Collect.”
Briggs & Stratton will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.
For the European Economic Area, please read the information below.
Individuals in the European Economic Area, Switzerland, or the United Kingdom (“EU Individuals”) are not required by statute or by contract to provide any personal information to the Site. Briggs & Stratton will not use EU Individuals’ personal information submitted through the Site for automated decision-making, including profiling, that produces legal effects or similarly significantly affects the EU Individual.
Briggs & Stratton transfers EU Individuals' personal information collected through the Site to the United States in reliance on the user's consent.
Before July 16, 2020, Briggs & Stratton also relied on the EU-U.S. Privacy Shield Framework and the Swiss- U.S. Privacy Shield Framework to provide adequate protection for personal data transferred from the European Union, the United Kingdom, and Switzerland, respectively, to the United States. As of July 16, 2020, the EU-U.S. Privacy-Shield Framework has been invalidated as a result of the decision by the Court of Justice of the European Union in “Schrems II”. On September 8, 2020, Switzerland’s Federal Data Protection Information Commencer announced that the Swiss-U.S. Privacy Shield Framework no longer provides an adequate level of protection for transfers of personal data from Switzerland to the United States.
Briggs & Stratton will continues to comply with the EU-U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce, regarding the use and retention of personal data transferred from the European Union and the United Kingdom to Briggs & Stratton in the United States before July 16, 2020, and before September 8, 2020, for transfers from Switzerland. For transfers of personal data after July 16, 2020, from the European Union and the United Kingdom, and after September 8, 2020, from Switzerland to Briggs & Stratton in the United States, Briggs & Stratton will rely on (a) a data transfer mechanism deemed adequate by the relevant data protection authority, or (b) an applicable derogation from the general prohibition on cross-border data transfers under the relevant data protection law, such as the consent of the data subject.
