Johan Cruijff Arena, Amsterdam, 24th September 2024

LONDON (May 28, 2024) – Vanguard®, Briggs & Stratton’s commercial power solution brand, is proud to sponsor the Rental eSummit at the Amsterdam Arena on 24th September 2024. This one-day event will focus on the importance of standardisation in overcoming the challenges posed by energy transition and provide a platform for rental businesses and their suppliers to discuss and address pertinent issues.

Attendees will have the chance to explore innovative approaches to electrification and understand the viewpoints of diverse industry stakeholders. In the quest to minimise the total cost of ownership, standardisation has emerged as a vital element in addressing the issues linked to the demands for electrification and zero emissions within new regulations and the needs of corporate sustainability. Expert speakers, including representatives from the European Rental Association (ERA), International Rental News (KHL Group), HSS Hire, EqLab, NOWOS and SiteOne, will present at Rental eSummit on key issues surrounding these topics to engage delegates and initiate inspiring discussions. The event also promises unparalleled networking opportunities among an exclusive group of decision-makers from rental businesses, their suppliers and technology partners, media and associations.

Paul Bramhall, Director of Electrification/Rental EMEA at Briggs & Stratton, adds: “It is incredibly important that the industry meets for events like these and discusses the subjects that are impacting them on a daily basis. The move to standardisation and the challenges of energy transition are subjects that will only become more prevalent over the coming years so it is important we get ahead.”

Taking place at the impressive Johan Cruijff Arena in Amsterdam, home of the globally renowned Ajax soccer team, the Rental eSummit will be easily accessible for delegates thanks to the nearby AMS international airport, excellent public transport links and plenty of parking.

The exclusive invitation-only event will feature a series of presentations by key industry experts, providing distinctive insights from diverse regions and sectors within the rental business in light of the evolving landscapes influenced by the energy transition, including:      

−       Klavs Otisons, Chair European Rental Association Technical Committee & Director Fleet at Cramo

−       Murray Pollok, Managing Editor International Rental News, KHL Group

−       Jon Overman, Chief Revenue Officer HSS Hire

−       Nicolas Schomer, Director of Category Management Site One

−       Anders Olsson, CEO & Founder EqLab

−       David Frank, SVP & President of Electrification, and Nick Moore, Director of Product Management, Briggs & Stratton

−       Prins Doornekamp, Chief Executive Officer, NOWOS

The Vanguard brand is at the forefront of electrification for commercial equipment. Part of Briggs & Stratton, with its legacy of innovation in power application, Vanguard's electrification experts fully comprehend the rental industry's challenges and priorities, including the importance of standardisation in enhancing efficient transitions and minimising the overall cost of ownership for battery driven applications and products.

Pia Weimer, Director Marketing EMEA at Briggs & Stratton, said: “The Rental eSummit is a keynote event for the rental industry, providing inspiring speakers and viewpoints to take attendees on a deep dive into the most significant challenges and developments facing the market today. We are proud to sponsor this important event and look forward to an inspiring agenda and dynamic interactions with industry leaders.”To register interest and apply for an invitation to the Rental eSummit, visit


Contact: For more information, please contact PR and Comms Senior Account Manager / 0733396482 or PR and Comms Senior Account Executive / 07885801956  


About Briggs & Stratton | Vanguard:

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for lawn and garden, turf care and job site power equipment and is a leading designer, manufacturer and marketer of lithium-ion batteries, standby generators and energy storage systems through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

Vanguard helps professionals to get their work done by applying power to their unique commercial applications. For more than 35 years, Vanguard has partnered with customers to conquer challenges and develop innovative products. As Vanguard doesn’t simply provide components, it supports customers in applying commercial lithium-ion and petrol power throughout the entire integration process, from development to serial production to after sales and training support.