ATLANTA, GEORGIA

Rental E-Summit 2026

A CALL TO ACTION: Navigating the Electrification Ecosystem

Whether you joined us in person at the Georgia Aquarium or are following along to stay connected with the movement, thank you for being part of the Rental E-Summit 2026.

Set against the unforgettable backdrop of the Georgia Aquarium's Oceans Ballroom—with beluga whales gliding just beyond the glass—we brought together 61 industry leaders, tech partners, and rental professionals to tackle the future of commercial electrification. Our keynotes and panel sessions dove straight into the practical realities of scaling electric fleets, focusing on viable charging infrastructure, total cost of ownership, and technician training to ensure battery safety, reliable uptime, and complete customer confidence.

Above all, the Rental E-Summit proved that accelerating market adoption is not a solo journey. Driving widespread transition requires clear customer education, sustainable operations, and deep collaboration across OEMs, rental operators, battery providers, and end-users. The electric transition in rental equipment is well underway, and we invite you to stay engaged as we continue building this electrified ecosystem together.

David Frank - Senior VP & President of Electrification | Briggs & Stratton

“True commercial success in the electric market cannot happen in a vacuum — it requires a complete, connected power ecosystem. By aligning OEMs, rental companies and technology innovators in a single forum, we can collectively solve complex application challenges and move past conceptual promises. This level of collaboration is exactly how we simplify equipment integration and build the framework necessary to deploy highly utilized, high-ROI electric fleets right now.”

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Commercial Reality Over Theory

Moving past conceptual promises to engineer rental-ready equipment with high utilization and verifiable ROI.

The Complete Power Ecosystem

Why a battery alone isn't enough—OEMs require modular battery systems (like Vanguard commercial packs) that simplify powertrain complexity.

Cross-Sector Alignment

Bridging the gap between OEM production capacity, dealer servicing capabilities (NAEDA), and rental yard operational realities (Herc Rentals).

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Katie Leone

Sustainability & Social Impact Director

Corporate Sustainability in the Field

Integrating alternative fuel vehicles into corporate ESG roadmaps and rental branch operations.

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Tom Healy

VP of Manufacturer Relations & Dealer Institute

The Dealer Network Perspective

What equipment dealers need from OEMs and rental operators to scale distribution, service, and maintenance.

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Athan Tsokolas

Senior Product Manager

Off-Highway Powertrain Integration

Technical development and commercial deployment of advanced powertrain systems.

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Matt Locke

Vice President of Sales

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Keith Bailey

Director, ProContractor

Operations & Floor Care Solutions

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Aaron Piper & Greg Scholl

President | Outside Sales

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Ben Poutre

Chief Operating Officer

The Man with the Mic

Chad Elmore of Power Progress was the official moderator for the day. Chad led our interactive sessions on stage. Bringing deep industry insight, he skipped the abstract theories and dug straight into the practical, commercial realities of off-highway electrification.

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Primary Sponsor

The Rental E-Summit 2026 is sponsored by Vanguard Commercial Power, a Briggs & Stratton commercial power brand.

NAEDA North American Equipment Dealers Association