As the industry pivots from gas-powered machinery to electric alternatives, OEMs have a pivotal role in designing the next generation of successful equipment. This transition is more than a simple engine or lead acid swap; it’s an opportunity to rethink old problems and design with your customer’s core needs in mind.
What you’ll learn:
A detailed breakdown of two primary design paths – tech-forward and simple – including the key principles, R&D considerations, and benefits of each approach.
Key financial drivers and market demands for electrification across the construction, industrial and commercial turf care industries, including total cost of ownership (TCO) comparisons.
Actional strategies and data-driven talking points to overcome common customer skepticism around performance, upfront cost, durability, and run time.
