As the industry shifts from gas-powered equipment to electric alternatives, OEMs have an opportunity to rethink old challenges and design around real customer needs, not just replace the engine or battery. The future of equipment depends on building smarter, more practical solutions from the ground up.
What you’ll learn:
- A breakdown of two key design paths, tech-forward vs. simple, including core principles and benefits.
- Key financial drivers and market demands shaping electrification across construction, industrial, and turf care industries.
- Data-driven strategies to address customer concerns around performance, cost, durability, and runtime.