ORGANIZATIONAL CHANGES AT BRIGGS & STRATTON TO SUPPORT ITS COMMERCIAL ELECTRIFICATION AND RENTAL BUSINESS IN THE EMEA REGION
Freienbach Switzerland, 9 March 2022 – Briggs & Stratton is pleased to announce changes in its EMEA team, that will allow the company to more actively promote and progress its electrification and rental business in the EMEA region. Paul Bramhall, previously Director Marketing – EMEA, has moved into the role of Director – Electrification & Rental - EMEA. Pia Weimer will be promoted and take over from Paul as Director Marketing – EMEA.
As Director – Electrification & Rental, Paul Bramhall will lead the Business Development Team in growing Briggs’ commercial electrification and rental business. In the newly created role, he will develop a strategy and support initiative for client management and acquisition in the EMEA region, while providing direction to Johannes Böhlau and Ladislav Poledna as Business Development Managers - Electrification & Rental.
Paul has been with Briggs & Stratton for over 20 years, fulfilling various positions in the UK and Switzerland, most recently as Director Engine categories – Europe, and Director Marketing – EMEA. In this role, and as a serving member of the European Rental Association technical committee, Paul has already been instrumental in successfully repositioning Briggs & Stratton’s commercial engine brand in the European rental market, gaining placement in a number of rental companies covering 19 countries. Paul is based in Freienbach, Switzerland.
“I’m looking forward to supporting customers to overcome the challenges of transitioning to electrified power in commercial and rental applications, and to grow the Vanguard presence even further in these domains,” said Paul.
Pia Weimer replaces Paul as Director Marketing - EMEA. Pia joined Briggs & Stratton a year ago as Senior Manager Retail Europe, and will continue to lead the retail team in her new role. Pia brings more than 15 years of marketing and sales experience to her new role and has worked in various leadership roles across multiple industries. Before joining Briggs & Stratton, Pia was responsible for Trade Marketing for Handtools, Storage and Laser, for Stanley Black & Decker’s STANLEY, DEWALT and FACOM brands. Pia is based in Germany and will lead both the Retail and the Marketing team.
"I am excited to embark on this new journey within Briggs & Stratton, using my experience to reach even more of our target customers, and to further expand our digital presence,” Pia said.
Paul and Pia will report directly to Florian Mayer, Senior Director Sales & Marketing, Engines & Power EMEA. “They both bring vast marketing and strategic experience into play, that will really help us continue to drive forward our ambitious growth plan for EMEA,” said Florian.
Contact:
Inês Ferreira, Briggs & Stratton, +41 55 415 1256, ferreira.ines@basco.com
About Briggs & Stratton:
Briggs & Stratton, headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of commercial lithium-ion batteries, power generation, pressure washer, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Ferris®, Vanguard®, Allmand®, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.
