Freienbach Switzerland, 2 February 2021 – As part of its new growth strategy, Briggs & Stratton EMEA has appointed new staff: Guillaume Baronnet as
Sales Executive for France and Benelux. Baronnet started as of 1 February and brings substantial and relative experience to his respective functions. 

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Guillaume Baronnet will be responsible for engine and battery sales in France and the Benelux, covering both commercial and consumer engine markets. Prior to joining Briggs & Stratton, Mr. Baronnet worked as a Project & Engineering Manager at Pellenc, Business Development Manager for Deutz and held after-sales and service functions for Caterpillar. Mr. Baronnet will report to Patrick Limberg, Director Sales - Commercial Engines EMEA, and will be based in France.

"Mr. Baronnet’s business and industry experience and passion, combined with his technical understanding and customer focus, will support the accelerated growth of our new Vanguard and Briggs & Stratton power solutions within this important market," said Patrick Limberg.

Mr. Baronnet sees substantial growth opportunities for Briggs & Stratton and the Vanguard brand, especially by introducing innovations that meet market demands. "I look forward to building on the strong base the company has already established in this region.”


Hester Regoort, Two Rivers Marketing, +32 3 298 4948,

Paul Bramhall, Briggs & Stratton, +41 55 415 1254,


About Briggs & Stratton, LLC:

Briggs & Stratton, LLC, headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world's largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of power generation, pressure washer, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Ferris®, Vanguard®, Allmand®, Billy Goat®, Murray®, Branco®, and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.