BRIGGS & STRATTON APPOINTS NEW SENIOR DIRECTOR OF SALES FOR EMEA REGION

Freienbach (September 12th, 2025) – Briggs & Stratton is delighted to announce the appointment of Philip Deubel as Senior Director of Sales EMEA. In this role, Philipp will focus on strengthening commercial partnerships and ensure the corporate and consumer commercial strategy is delivered whilst enabling the team to achieve their plans and targets effectively, efficiently and successfully. Philipp will report directly to Sjoerd Van de Velde, Managing Director EMEA, and join the European Leadership Team.

With a Bachelor’s degree in Business Management and a Master in Marketing & Sales Management, Briggs & Stratton’s new Senior Director of Sales brings more than 15 years of international sales management and key account experience to the role. Most recently, he held a leading global sales position in the off-highway sector at a leading steel wheel manufacturer, with responsibility for major accounts in the agriculture and construction machinery markets.

Throughout his career, Philipp has successfully led market expansion projects, developed negotiation, and implemented global sales strategies with a focus on long-term growth. Working from the Netherlands and Germany, he will play a key role in strengthening partnerships with Briggs & Stratton customers across EMEA and in supporting the company’s ambition to expand its market presence in the region. His responsibilities will include driving growth across the company’s leading brands such as Briggs & Stratton® and Vanguard® engines, Billy Goat®, Ferris®, Simplicity®, and Snapper®, ensuring customers continue to benefit from reliable, high-quality power solutions.

Sjoerd van de Velde, Managing Director of Briggs & Stratton EMEA said, “Philipp’s experience, strategic leadership, and passion for building high-performing teams will strengthen our go-to-market initiatives and help us achieve our targets. His appointment reflects Briggs & Stratton’s commitment to long-term success in EMEA, where we continue to invest in our people, our partners, and our product innovation.”

Philipp Deubel, newly appointed Senior Director of Sales at Briggs & Stratton EMEA, added, “I am delighted to be joining Briggs & Stratton and to work with such an outstanding sales team. It is inspiring to collaborate with such a strong network of customers and partners, and I look forward to helping our team build momentum and deliver even greater success across EMEA — not only for Briggs & Stratton, but also for the customers and partners we serve.”

With Philipp joining, Sjoerd van de Velde can now rely on a powerful senior sales leadership team in EMEA. Alongside Jürgen Rehg (Senior Sales Director After Sales & Service) and Paul Bramhall (Director Sales Battery & Electrification), the team will drive the growth of Briggs & Stratton’s consumer and commercial brands across Europe, the Middle East, Africa, and India. This strengthened leadership reflects the company’s ongoing commitment to innovation, electrification, and stability in the European market — ensuring that Briggs & Stratton remains a trusted partner for customers well into the future.

Contact:

For more information, please contact PR and Comms Account Manager sam.walker@bwgroup.com 

About Briggs & Stratton | Vanguard:

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for lawn and garden, turf care and job site power equipment and is a leading designer, manufacturer and marketer of lithium-ion batteries, standby generators and energy storage systems through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.