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Briggs & Stratton, one of the world’s leading providers of power solutions has announced the appointment of Jamie Bailey as the company's New Business Development Manager for Electrification, leading Briggs & Stratton’s electrification strategy across EMEA.
Jamie steps into the role following five years of successful development within Briggs & Stratton, having progressed from Service Technician within the UK market to Regional Technical Service Leader for Central Europe, later expanding his responsibilities to include Southern Europe, the Middle East, Africa and India.
In his new position, Jamie will lead efforts to support and accelerate Briggs & Stratton and Vanguard Battery Systems’ electrification initiatives across the EMEA region. He will help identify new business opportunities, strengthen customer relationships and support the continued growth of the company’s evolving power solutions portfolio as it progresses its transition towards electrification and new technologies.
Over the course of his career at Briggs & Stratton, Jamie has built strong relationships across the business and developed extensive technical knowledge of a wide range of products and applications. Through his close work with OEMs, distributors, and dealers throughout the region, he has also gained valuable commercial insight and a strong understanding of customer needs across multiple markets.
Philipp Deubel, Senior Director of Sales at Briggs & Stratton EMEA, added: “Jamie brings a rare combination of technical expertise, commercial awareness and strong customer relationships to this role. He understands both our products and our markets extremely well, which will enable him to play an important role in supercharging our growth and electrification ambitions across EMEA.”
Commenting on his appointment, Jamie Bailey said: “I’m really excited to begin this next chapter with Briggs & Stratton. Electrification is a fast-moving and important area for our industry, and I’m looking forward to working closely with our customers, partners and teams across EMEA.”
The appointment reflects Briggs & Stratton’s commitment to advancing electrification and innovative power solutions across EMEA. Leveraging his extensive experience, Jamie will support the company’s efforts to deliver customer-focused technologies and drive long-term growth across the region.
For more information, please contact BriggsStrattonPR@bwpgroup.com.
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About Briggs & Stratton | Vanguard:
Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for lawn and garden, turf care and job site power equipment and is a leading designer, manufacturer and marketer of lithium-ion batteries, standby generators and energy storage systems through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.
Vanguard helps professionals to get their work done by applying power to their unique commercial applications. For 40 years now, Vanguard has partnered with customers to conquer challenges and develop innovative products. As Vanguard doesn’t simply provide components, it supports customers in applying commercial lithium-ion and petrol power throughout the entire integration process, from development to serial production to after sales and training support.