As the industry pivots from gas-powered machinery to electric alternatives, OEMs have a pivotal role in designing the next generation of successful equipment. This transition is more than a simple engine or lead acid swap; it’s an opportunity to rethink old problems and design with your customer’s core needs in mind.
What you’ll learn:
- A detailed breakdown of two primary design paths – tech-forward and simple – including the key principles, R&D considerations, and benefits of each approach.
- Key financial drivers and market demands for electrification across the construction, industrial and commercial turf care industries, including total cost of ownership (TCO) comparisons.
- Actional strategies and data-driven talking points to overcome common customer skepticism around performance, upfront cost, durability, and run time.