Freienbach Switzerland, 12 January 2021 – On 4 January 2021, Briggs & Stratton welcomed Johannes Böhlau as new Business Development Manager Rental and Electrification, EMEA. 

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Mr. Böhlau brings strong experience in business development and sales to the role, including his most recent accomplishments as Business Development Specialist for Stanley Black & Decker in Germany.

From his base at Briggs & Stratton in Viernheim, Germany, Mr. Böhlau will be responsible for developing the rental market and for expanding the company’s presence in the electrification sector.
He will report to Florian Mayer, Senior Director Sales & Marketing – EMEA, Briggs & Stratton.

"We are delighted to welcome Mr. Böhlau to the team; his experience and passion will help drive our business forward in our key growth target markets," said Florian Mayer. "We are confident that his technical understanding and customer focus will enable us to accelerate the growth of new Vanguard product and service innovations in the European rental market and driving the expansion of our electrification strategy."

Mr. Böhlau is eager to embark on his new journey. “Briggs & Stratton and Vanguard are both iconic American brands, known in their respective markets for reliability, durability and market-driven innovation,” he highlighted. “I’m excited about the increased focus on the rental market and electrification. We have many new innovations to bring to market; these include products designed to lower TCO and reduce the environmental impact of rental fleets, which will allow professionals get work done more efficiently and productively." 


Hester Regoort, Two Rivers Marketing, +32 3 298 4948,

Paul Bramhall, Briggs & Stratton, +41 55 415 1254,


About Briggs & Stratton, LLC:

Briggs & Stratton, LLC, headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world's largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of power generation, pressure washer, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Ferris®, Vanguard®, Allmand®, Billy Goat®, Murray®, Branco®, and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.